Not detergent. Not washing powder. Just Surf. That simple question reflects branding at its best—when the product name becomes the category itself.
We see it everywhere:
➟Xerox for photocopying
➟Maggi for instant noodles
➟Bisleri for bottled water
➟Colgate for toothpaste
These names didn’t just catch on; they became part of how we speak, shop, and live. That’s not just marketing. That’s deep, consistent, people-powered branding.
But let’s be clear: a logo doesn’t build a brand. People do.
A bitten apple or a red cola can are just images until someone connects those images to a meaningful experience.
This kind of transformation happens when the training of retailers, promoters, or dealers is done right.
And that’s exactly what we do at RuralShores Skills Academy (RSA).
We equip your frontline with:
– Deep product knowledge
– The ability to build trust and touch hearts through real conversations
– A sense of pride and ownership in representing your brand
We’ve seen the difference: once RSA-trained promoters start engaging customers, they don’t just ask for the soap or the detergent, they ask for your brand.
Because branding doesn’t happen in boardrooms. It happens in kirana stores, fields, or even neighborhoods where trained people make lasting impressions.
Want your product to be the name they remember and ask for?
Let RSA turn your frontline into brand builders.
-By Sonal Arora, RuralShores Skills Academy
