Data. Discipline. Field Dominance.
๐ญ๐ฎ ๐ฌ๐ฒ๐ฎ๐ฟ๐, ๐ฏ๐ฌ๐ฌ ๐ง๐ฒ๐ฎ๐บ๐, ๐ข๐ป๐ฒ ๐๐ผ๐ป๐๐ถ๐ป๐๐ผ๐๐ ๐จ๐ฝ๐ด๐ฟ๐ฎ๐ฑ๐ฒHow data-driven training reshaped field marketing for a leading FMCG Company ๐ฎ๐ฌ๐ญ๐ฏ โ ๐ง๐ต๐ฒ ๐ฆ๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐๐ถ๐ป๐ฒMonitoring = photos & short videos captured on basic smartphones~300 field-marketing groups fanned out across Indiaโperformance insights were patchy at best ๐ง๐ต๐ฒ ๐ฆ๐ต๐ถ๐ณ๐ ๐๐ผ ๐๐ฎ๐๐ฎ (๐ฎ๐ฌ๐ญ๐ฐ-๐ฎ๐ฌ๐ญ๐ฒ)Quarterly reviews birthed a simple mobile app for geo-tagged […]