“Bhaiya, Surf hai?”
Not detergent. Not washing powder. Just Surf. That simple question reflects branding at its best—when the product name becomes the category itself. We see it everywhere:➟Xerox for photocopying➟Maggi for instant noodles➟Bisleri for bottled water➟Colgate for toothpaste These names didn’t just catch on; they became part of how we speak, shop, and live. That’s not just marketing. That’s deep, consistent, people-powered […]