Uddhared ātmanātmānaṁ nātmānam avasādayet” – Bhagavad Gita 6.5 (“Let a person lift themselves by their own self; let them not degrade themselves. The self alone is the friend of the self, and the self alone is the enemy.”)Change begins within.At RSA, we believe that transformation is not imposed—it is unlocked. It starts the moment a […]
Not detergent. Not washing powder. Just Surf. That simple question reflects branding at its best—when the product name becomes the category itself. We see it everywhere:➟Xerox for photocopying➟Maggi for instant noodles➟Bisleri for bottled water➟Colgate for toothpaste These names didn’t just catch on; they became part of how we speak, shop, and live. That’s not just marketing. That’s deep, consistent, people-powered […]