𝟭𝟮 𝗬𝗲𝗮𝗿𝘀, 𝟯𝟬𝟬 𝗧𝗲𝗮𝗺𝘀, 𝗢𝗻𝗲 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗨𝗽𝗴𝗿𝗮𝗱𝗲

How data-driven training reshaped field marketing for a leading FMCG Company

𝟮𝟬𝟭𝟯 – 𝗧𝗵𝗲 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗟𝗶𝗻𝗲
Monitoring = photos & short videos captured on basic smartphones
~300 field-marketing groups fanned out across India—performance insights were patchy at best

𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁 𝘁𝗼 𝗗𝗮𝘁𝗮 (𝟮𝟬𝟭𝟰-𝟮𝟬𝟭𝟲)
Quarterly reviews birthed a simple mobile app for geo-tagged data capture
Early dashboards exposed under-performing pockets; weekly on-the-job coaching followed.

𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 (𝟮𝟬𝟭𝟳-𝟮𝟬𝟭𝟵)
App upgraded to track each trainer’s daily route, content delivered, and learner scores
Local-language micro-videos and graphics replaced text-heavy presentations in the field
Training-of-trainers model launched to keep pace with upgrades, new product lines and territories.

𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 & 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 (𝟮𝟬𝟮𝟬-𝟮𝟬𝟮𝟮)
Isolated malpractice reports triggered a “surprise-visit” protocol—our built-in maker-checker mechanism
Real-time alerts + daily manager check-ins kept trainers confident and corruption-resistant.

𝟮𝟬𝟮𝟯 – 𝗧𝗼𝗱𝗮𝘆: 𝗘𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿
From village homes to fast-growing peri-urban housing complexes—coverage has multiplied
SOP-driven processes now embedded in brand teams, vendor contracts, and tech workflows
The same framework is being replicated for upcoming product launches and new regions

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗟𝗲𝗮𝗿𝗻𝗲𝗱
Data first, stories later. Raw numbers pinpoint the gaps; coaching fills them.
Tech is a scalpel, not a hammer. Each upgrade solved one clearly defined bottleneck.
Courage needs a system. Daily connects and transparency protected trainers when pushback arose.
We’re proud to have walked this 12-year journey with our client—and even prouder of the resilient, tech-enabled learning ecosystem that now powers their brand activations nationwide.

Curious how a similar approach could elevate your field teams? Let’s connect.

By – Neeraj Agarwal