Corporate
We Train. We Audit.
We Activate. You Grow.
Field Marketing Impact
These teams are not just promoters — they are local & relatable influencers and brand custodians who connect with your audience through product demos, sampling, merchandising, and awareness drives. We ensure they are trained in brand messaging, customer interaction, and soft skills, so every touchpoint strengthens brand equity.
Key Highlights:
- Customized field force recruitment and training
- In-store and rural activation campaigns
- Product launches and live demonstrations
- Customer engagement and lead generation activities
- On-ground performance tracking and reporting
We help brands go beyond Above the Line marketing to establish meaningful connections in real-world settings.
Audit360
RSA’s Audit360 model is designed to bridge that gap with robust, independent audits that ensure processes are followed, standards are maintained, and experiences delivered match brand expectations.
Our Maker & Checker model follows the 4 eyes principle that uses a dual-verification strategy: while one team implements, another audits for accuracy, quality, and compliance. By empowering field teams as makers and introducing independent checkers—we elevated transparency, accountability, and brand integrity.
We ensure surprise field visits, provide detailed audit reports, dashboards, and feedback loops so that your operations remain agile, error-free, and improvement-focused.
When training and auditing work hand in hand, the result isn’t just better execution. It’s a stronger, sharper brand presence in the most remote corners of the country.
Key Highlights:
- Customized field force recruitment and training
- In-store and rural activation campaigns
- Product launches and live demonstrations
- Customer engagement and lead generation activities
- On-ground performance tracking and reporting
We help brands go beyond Above the Line marketing to establish meaningful connections in real-world settings.
Frontline Excellence Training
At RSA, we recognize that first-level managers are the backbone of on-ground execution. Our Frontline Excellence Training empowers these key personnel with the tools, skills, and insights they need to lead confidently and deliver real performance. From deep analysis of field realities and KPI tracking to immersive, behavior-based learning sessions, the program is designed to build supervisory excellence that lasts. We ensure that each learning is grounded in real work scenarios and reinforced through ongoing feedback and performance data. By partnering with organizations to co-define success metrics and scale best practices, we help create frontline leaders who are agile, accountable, and outcome driven.
Key Highlights
- On-Ground KPI Diagnostics: Identify key performance gaps and opportunities through detailed analysis of frontline operations.
- Behavior-Based Supervisor Training: Deliver practical, ongoing training that builds habits—not just knowledge.
- Impact-Driven Data Insights: Track progress using performance data and refine strategies for sustainable improvement.
- Scalable Best Practices: Share insights and co-create action plans that drive long-term impact across teams.
Empower your frontline managers with RSA’s expert training—because when the first line performs with excellence, the entire business rises with it.
3P Talent Engine
Recruiting talent is only the beginning. The real challenge lies in preparing individuals to perform and sustain that performance over time. RSA’s 3P Talent Engine solves this challenge with a structured approach — Prepare, Place, Perform — that creates a continuous pipeline of job-ready candidates tailored to your business needs.
We begin by screening candidates for aptitude and attitude, then equip them with domain-specific and soft skills through customized training. Once placed, we support both the candidate and employer in the crucial early weeks to ensure strong performance and retention.
Key Highlights:
- Customized field force recruitment and training
- In-store and rural activation campaigns
- Product launches and live demonstrations
- Customer engagement and lead generation activities
- On-ground performance tracking and reporting
We help brands go beyond Above the Line marketing to establish meaningful connections in real-world settings.