This is the inspiring journey of Sumithra, a homemaker who stepped outside her comfort zone — and discovered her own strength. Sumithra had spent years managing her home, unaware of the world beyond her kitchen walls. When she heard about Vihaan NGO, where RuralShores Skills Academy provides free skills training to vulnerable and underprivileged women, […]
Uddhared ātmanātmānaṁ nātmānam avasādayet” – Bhagavad Gita 6.5 (“Let a person lift themselves by their own self; let them not degrade themselves. The self alone is the friend of the self, and the self alone is the enemy.”)Change begins within.At RSA, we believe that transformation is not imposed—it is unlocked. It starts the moment a […]
Success isn’t given, it’s built! The biggest barrier for young professionals? Self-doubt. But when they shift focus from comparison to their own strengths, careers take off!
Choti hi job kariye, par job kariye — kam se kam apne kharch ke liye to kariye.”That’s Kumkum’s heartfelt advice to every young woman still waiting for the “perfect” job. Despite being a B.Ed postgraduate and CTET-qualified, Kumkum spent two years at home, doing household chores and preparing for government exams that never yielded results. […]
“Learn how to make round rotis for your husband.”“Keep the house clean.”“This is not your house. Your husband’s house will be your real house”We’ve all heard it ~ some since childhood, others still do. But what if a woman doesn’t want her identity to end with a spotless home or a hot meal?For centuries, women […]
“I never imagined I’d be working in a core company. I thought my future was fixed the day I dropped out after Class 10.” These were Ravi’s words — a young man from a small village near Jambusar, Bharuch — just days before stepping into his new job as an electrician at a reputed manufacturing […]
Your brand campaign is everywhere; on screens, billboards, and social feeds.But if it disappoints in the below-the-line marketing final interaction, it diminishes the brand’s value in your customer’s eyes.Your ads may be brilliant. Your messaging, memorable. Your media reach, unmatched. But if the face-to-face connect with the last person in the chain—the seller, promoter, dealer, […]
Promoter: “Sir, maine aaj 40 houses visit kiye.”Checker: “App mein sirf 32 dikh rahe hain.”Promoter: “Photos toh liye the… upload bhi kiya tha.”Checker: “Photos blurred hain—record valid nahi hai. Isliye aap ke 8 visits count nahi ho rahe.” Sound familiar?We hear this more often than you’d imagine.And no—it’s not because people aren’t working hard.It’s because […]
We caught up with Pravin, who leads field operations at RSA, to learn how he builds structure, trust, and local leadership across regions — driving consistent impact at scale.Q1: How has your RSA journey shaped you?Pravin:It’s been a journey of growth. Personally, I’ve become more confident and resilient. Professionally, RSA gave me leadership opportunities and […]
Not detergent. Not washing powder. Just Surf. That simple question reflects branding at its best—when the product name becomes the category itself. We see it everywhere:➟Xerox for photocopying➟Maggi for instant noodles➟Bisleri for bottled water➟Colgate for toothpaste These names didn’t just catch on; they became part of how we speak, shop, and live. That’s not just marketing. That’s deep, consistent, people-powered […]